Instagram cracks down on fake followers and paid-for likes

Dolce&Gabbana women's Spring-Summer 2016 collection
AP Photo/Luca Bruno

If you didn’t post a picture on Instagram, did it really happen? 

In the digital age of social media it’s hard to know what’s real and what’s fake. While you may think your favorite social media influencer worked hard to get followers,there may be other reasons why some Instagram models have thousands of likes(whereas most people struggle to get 1 like on a post).

PAID-for likes and followers. Yes,you can PAY to gain more followers on your TL with third-party apps.

According to Instagram’s Info center,

Recently, we’ve seen accounts use third-party apps to artificially grow their audience.Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.

Accounts identified with inauthentic likes,followers or comments will receive an in-app alert that these likes/followers or comments have been removed and the account holder will need to change their password to secure their account.


Similar to this change,Twitter cracked down on paid-for followers with revealing results of how many celebrities had bought fake followers. This change in social media is refreshing in a time when personal data, security and transparency are being questioned by social media users more and more. In early 2018 Facebook became entwined in a worldwide scandal when revealed that users fb information was being used for political purposes without any consent.

Instagram Posts

Instagram’s step in authentic interactions and content is a small move towards more honest social media apps. Is this the future? Let’s hope so !

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